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Meat Industry News

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Christmas Shop


Prepare for your busiest season. We have a range of special offers running in our Christmas Shop

ScobiesDirect Christmas Shop


UK customers (excluding Northern Ireland) now have the option to order now and pay in January 2018 - giving you a boost to your cashflow.

In order to choose this payment option you must order at least one product from the ScobiesDirect Christmas Shop and your entire order will be eligible for our Buy Now Pay January 2018 offer & payment terms.

Buy Now Pay in January 2018

Qualifying orders must be placed by 31st October, and you will be given the option on the checkout page to BUY NOW PAY JANUARY 2018.

Choose what suits you best: pay now or in January 2018.

All qualifying orders will be invoiced and require to be paid by 18th January 2018.If you don't already have a ScobiesDirect account, we will set one up for you subject to our standard account approval process and will advise you within 1 working day if you have qualified for our extended payment terms for your Christmas order.

Your order will then be released for picking and packing. Your new account will remain open for you to use after Christmas on our normal 30 day payment terms.

BUY NOW PAY JANUARY 2018 offer is only available to Food Sector Businesses based in the United Kingdom excluding Northern Ireland. Our standard returns policy applies.

Visit the ScobiesDirect Christmas Shop to view our Xmas special offers!

Posted 17 days agomore...


Best Steak Pie in Scotland Award!

Butcher James Anderson

Congratulations to James Anderson butchers in Edinburgh, who has won the 2017-2018 title for Best Butchers` Steak Pie in Scotland award!

ScobiesDirect are pleased to say he uses our best selling, award winning Steak Pie Seasoning and Gravy Thickener, (Product code SE40030F) in his pies.

ScobiesDirect Pie Mix

Posted 24 days agomore...



Butchers Shop of the Year - Finalists Announced

The expert judging panel has spent many hours scrutinising the amazing entries into the Butcher's Shop of the Year Awards and has at last decided on an exceptional list of finalists!

ScobiesDirect are sponsoring this years event and we would like to send our congratulations to all finalists and wish them good luck! We look forward to meeting you at the awards lunch in London on 6th November.


Farm Shop of the Year

Essington Farm
Taylors Farm Shop
The Lambing Shed Farm Shop

Food Hall Butchery Business of the Year

Delifonseca Dockside
Ludlow Food Centre

Halal Butcher’s Shop of the Year

Javed Quality Halal Meat
Tariq Halal Meat Croydon
Tariq Halal Meat Fulham

Innovation of the Year

Block & Bottle
Hunters of Kinross
K&G McAtamney

Midlands & East of England Butcher’s Shop of the Year

Aubrey Allen
Kirks Quality Foods

New Butchery Business of the Year

Blair Drummond Smiddy
Burntisland Butchers
Tom Wood Artisan Butchers

North of England Butcher’s Shop of the Year

H E Coward Traditional Butchers
Lishman’s of Ilkley
S J Bebbington Butchers of Chester

Northern Ireland Butcher’s Shop of the Year

Cunninghams Butchers & Food Hall
McAtamney’s Ballymena
McAtamney’s Coleraine

Online Butchery Business of the Year
Turner & George
Walter Rose & Son

Scottish Butcher’s Shop of the Year

Bert Fowlie
Chapman Butchers
S Collins & Son

South of England Butcher’s Shop of the Year

Andrews Quality Meats
Jesse Smith
Surrey Hills Butchers

Welsh Butcher’s Shop of the Year

Edwards of Conwy
Eynon’s of St Clears
N S James

Young Butcher of the Year

Charlie Davidson – H & J Carnduff The Butchers
Dylan Gillespie – Clogher Valley Meats
James Taylor – Simpsons Butchers

Posted 43 days agomore...


The Paleo Diet - What Is It?

The Paleo Diet

Increasing numbers of butchers have been contacting ScobiesDirect asking us if we offer any paleo diet friendly products such as seasonings, mixes, etc. As a result, we have created a new Paleo Burger Seasoning. As part of the product development we spoke to butchers to get their feedback and find out their level of interest.

This paleo seasoning will ensure a high meat content burger suitable to the Paleo diet. The ingredients for our paleo burger seasoning are a closely guarded secret - however, rest assured they are all paleo compliant - no grains, no legumes, no sugar, no dairy, no potato, etc.

From the butchers who are familiar with the paleo diet the response for this paleo burger seasoning has been very positive. However, what has surprised us most is there are still many butchers who are not familiar with the paleo diet, and are therefore not maximising the opportunities that can result from serving this growing market.


In order to help we have created a quick guide to the Paleo Diet below:


The paleolithic (or paleo) diet is based on the food that is believed to be similar to the daily diet of our hunter gatherer ancestors. It is often referred to as the “Caveman Diet”.

A paleo diet is a dietary plan based on foods similar to what might have been eaten during the Paleolithic era, which dates from approximately 2.5 million to 10,000 years ago. It claims we should only eat foods available to our hunter-gatherer ancestors.

The theory is that the food that cavemen and cavewomen survived & thrived on is good for health because it was what the human body was naturally evolved to eat. Our cavemen ancestors ate whole, unprocessed foods, moved more, slept better and stressed less. They were far less likely to suffer from may modern day illnesses (”diseases of civilization“) such as autoimmune disorders, cardiovascular disease, type-2 diabetes, IBS, obesity, etc.

A paleo diet typically includes lean meats, fish, fruits, vegetables, nuts and seeds — foods that in the past could be obtained by hunting and gathering. A paleo diet limits foods that became common when farming emerged about 10,000 years ago. These foods include dairy products, legumes and grains. Rusk for example is not allowed under the paleo diet. This cuts out a lot of the bad aspects of a Western diet.

You might choose to follow a paleo diet because you:
  • Want to lose weight or maintain a healthy weight
  • Achieve optimal health – many people believe following the paleo diet will reduce risk of disease, clearer skin and increased energy.


Recommendations vary among commercial paleo diets, and some diet plans have stricter guidelines than others. In general, paleo diets follow these guidelines.

The Paleo Diet - Food Pyramid

What they eat:

  • Fruits
  • Vegetables
  • Nuts and seeds
  • Lean meats, especially grass-fed animals or wild game
  • Fish, especially those rich in omega-3 fatty acids, such as salmon, mackerel and albacore tuna
  • Oils such as olive oil or walnut oil - preferably from fruits and nuts

What to avoid

  • Grains, such as wheat, oats and barley
  • Legumes, such as beans, lentils, peanuts and peas
  • Dairy products
  • Refined sugar
  • Salt
  • Potatoes
  • Highly processed foods in general


The Paleo Diet has soared in popularity in recent years – particularly with celebrity A-listers such as Matthew McConaughey and Jessica Biel, who are reported as fans. The NHS website recently published a list of the top diets people follow, with pros, cons and a verdict given by the British Dietetic Association and it included the Paleo Diet.

Eating like a caveman is back in favour among growing numbers of modern-day Britons who are eager to switch to a diet that is better for them. This isn’t surprising – “Paleo Diet” topped the most Googled diets of 2013 – so it’s popularity has been growing for some time.
The Paleo Diet - Benefits for Butchers


The paleo diet is meat friendly. Butchers shops are the go to place for people following the paleo diet. Followers of the paleo diet want quality meat, they want to know where it comes from. This means the butcher has an advantage over supermarkets. Butchers can provide expert advice on meat, give information of where it comes from and how best to cook various meat cuts.

People who follow the paleo diet want many of the products that butchers sell. With the growing popularity of the paleo diet butchers are best positioned to profit from these type of customers.

In order to best cater to this market you need to do two things:

Make them feel at ease when they come into your shop – some people are intimidated by entering a butchers shop, they’re so used to just picking something off a supermarket shelf, and some may not be familiar with all the meat cuts a butcher provides. Some may not be comfortable asking a butcher what the different meat cuts are. If they are new to the paleo diet then they will gradually be looking for quality meat sources, which means they will want to visit a butchers shop. Make them feel welcome and let them know you are there to help them make the best choices.

To help attracted these people, and to help them feel comfortable entering a butchers shop and speaking to the butcher, you may want to consider putting a poster in your window to entice them in e.g. using a “PALEO DIET – We’ve got what you need”.

Provide ‘paleo-friendly’ products – while all of your meat cuts are allowed under the paleo diet, there will be some traditional products that butchers supply such as sausages and burgers we are often not paleo-friendly. This is mainly due to them being made with rusk, which is not allowed under the paleo diet since it is derived from wheat flour – and grains are not allowed under the paleo diet.

The good news is there are lots of alternatives that can be used instead of rusk such as Almond Flour, Tapioca Starch, Arrowroot Starch, Plantain Flour, Tigernut Flour and Coconut Flour. As long as they are not on the list of banned food such as grains & legumes, then they are safe to include. So you are still able to create paleo friendly sausages and burgers. For example, checkout our recipe for the Paleo Burger.

The Paleo Diet - Example Butchers


As the paleo diet grows in popularity, so does the number of people searching for paleo-friendly products. This is a great opportunity for butchers to take advantage of – and many already are – such as the butchers below:

Paleo Wales has embraced the paleo market and offers a range of paleo compliant products such as Paleo Beef Burgers plus meat packs: ‘The Caveman’ and the ‘Hunter Gatherer’, as well as other standard meat cuts

Likewise Primal Meats who are based in the beautiful Lake District cater to consumers who want paleo-friendly food such as organic grass fed meat.

People who follow the primal blueprint lifestyle, Paleo Diet or GAPS diet are recommended to eat "grass finished" or "100% grass fed meat" due to the significantly superior nutrient density and the improved ratio of omega 3 to omega 6 essential fatty acids.

Popular online butcher Muscle Foods offer a range of ‘Paleo Meats’ and ‘Paleo Snacks’.

Online butcher Athleat offer a range of ‘paleo-friendly’ products such as their ‘Caveman Box’, the ‘14 Day Paleo Plan Box’ as well as their ‘All Rounder Paleo Friendly Seasoning’

In fact it’s not just humans who like the paleo diet, there’s even a company - Paleo Ridge Raw - supplying paleo pet food!

These are just some of the butchers catering to this market. If you are a butcher or farm shop then the paleo consumer is one you need to attract into your shop.

FREE Guide To The Paleo Diet

Many butchers are already successfully catering to the paleo market, however, there are still some butchers who are not 100% sure what the Paleo Diet involves. With this in mind, ScobiesDirect have created a 'Butchers Guide to the Paleo Diet'. Click on the image below to access the pdf guide.

The Paleo Diet - Free Butchers Guide

Posted 77 days agomore...